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More businesses rely on texting as means to communicate with more people. Text messages have become part of their daily operations to serve customers better. This technological innovation made the world borderless, providing enterprises with the opportunity to convert more leads and increase sales.
Given this, short message service (SMS) or text archiving becomes crucial for businesses. Under regulated industries, organizations must archive text messages for regulatory checks in the future. Capturing and storing SMS can also help enterprises with their marketing campaigns.
To learn more about the importance of archived text messages, business owners must continue reading this article.
More Consumers Shift to Text Messaging
Users turn to text messaging to interact with others, including businesses. In 2022, SlickText found that 1.5 billion people or 65{17031596ade760eba1027ffb7e2b2f3a956871336cbdb8155f200a88ba87f591} of the world’s current population, have sent or received SMS messages. This proves how huge the market is for enterprises to take advantage of by integrating telemarketing into their advertising plans. If integrated, mobile messaging must come with archiving to keep the business safe from unexpected violations.
Betters Cybersecurity
The rise of digital fraud and online scams concerns most businesses using the Internet to market their brand and sell products or services. Data breaches can damage the business’s public image and put it at risk of potentially hefty fines and legal lawsuits. Because of this, organizations employ multi-factor authentication (MFA) to verify the user’s identity.
Some MFA models require individuals to provide the one-time password (OTP) sent in their phone number for account access. This might be annoying for others, but they still opt for robust online security. MFA can already secure the person and business, yet archiving makes it more secure. Businesses can detect illicit activities by reviewing archived messages.
Provide Analytics
Text message archiving records and stores consumer interactions that businesses can use for research and analysis. Consumer data is an excellent starting point to plot more effective marketing strategies to improve customer service and other business aspects.
Ensure Compliance
As stated earlier, some businesses have obligations to store text messages for compliance. Mobile archiving automates the process to make life easier among regulated enterprises. This way, organizations can have peace of mind while working.
Leppert Can Help With Text Archiving
Text archiving is one of the services offered by LeapXpert, a reputable mobile archiving company that businesses can trust. Contact them today for cutting-edge archiving solutions.
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